I am a Research Scientist in the AI & Economics lab at Spotify, where I lead research on experimentation and decision-making when generative AI augments user measurement and product development. More broadly, my research interests are in causal inference, statistical machine learning, and data-driven decision-making, with applications to digital platforms and personalization.

I received my PhD from ETH Zurich in 2024, advised by Stefan Feuerriegel and Florian von Wangenheim. During my doctorate I visited Stanford GSB, hosted by Jann Spiess, and interned as Research Scientist at Booking.com. I also joined the non-profit organization Algorithm Audit as core contributor.

I hold bachelor's and master's degrees in Statistics and Business & Economics from Lund University, Sweden, and previously worked in marketing science and digital marketing.